Adiyat Marketing & Distribution Company started in early 2004 and during one year has managed to become one of the Key Market Players in FMCG Distribution. Although the big dependence on the Whole sales sector in Sudan Market but Adiyat comes with a very smart market segmentation that lead to great result for Adiyat and better prices for the end consumer.
During these years Adiyat establish a unique setup for the FMCG Company starting from the building, to the fleet, ending with employee selection according to a very specific criterion.
Adiyat Succeed in gaining well-known agencies such as Unilever Mashreq agency for Home & Personal products, National Biscuits & Confectionary Co.LTD (Hayel Saeed Group) – brands(Teashop & Al Batal), Rashidi Mizan Egypt (Milling & Jam), & Dreem Co.
We in Adiyat also have our own brand name which is ALMOMTAZ, with 2 SKUs Almomtaz Sesame Oil & Al Momtaz Hibiscus Tea Bags.
We could say now Adiyat is the leader of the FMCG industry in Sudan, and on every single day we are running to keep our leadership by providing better prices to the end consumer, better services to our customers, and better profit to our shareholders & partners.
We always give the full support to our suppliers and we have many best practices with our first supplier Unilever Mashreq. Now Adiyat & Unilever Mashreq has partnership relation more than supplier/distributer relation.
We are always running behind such partnership and we are now applying the same with Al Rashidi & Dreem .